The movie doesn't want to be associated with the game

I've watched the trailer multiple times today and have noticed something that I don't think anyone has talked about yet... The trailer doesn't mention the game AT ALL.

Considering this is supposed to be an adaptation of the game, you would have thought there would a tagline along the lines of "Based on the bestselling horror game" but nope, instead we get "From the director of lights out and Annabelle's creation".

Although there will likely be nods to the game throughout the film I really think Sony wants to distance it from the franchise and appeal to the masses. Which is a great shame because they could have made a film that appealed to fans and newcomers alike, and this approach runs the risk of putting off die-hard fans (which is already happening).

What are your thoughts?