Why the cult following behind TE

I'm pretty sure I might receive some hate for this, but it seems that for some people TE is more than a brand, it's a lifestyle. And it's the same on the other side as well, it seems that some people are professional TE haters.

TE make some greats products, and some other not so great (did anyone actually buy the TE desk?), but in the end it's only a brand. I don't understand why (few) people are so passionate about the brand that they have to get very vocal anytime someone criticize any TE product. And it's the same for the haters, everytime someone even think about buying a TE product on the main synth subreddit, there will be a ton of comments saying that TE is the worst company ever and that buying any of their products will get you straight to hell right next to Epstein. What did TE do to be so polarizing?