It's disappointing

TLDR: Cheers to the New Year

I've always been of the mind that you can't force art. That energy, that mindset can't be just called up on inherently. It's gotta be something you can feel because art is an expression. If you feel it's not ready then do what you must.

When Carti first transitioned into this era with "Pop Out" at Wireless London 2023 I was excited, but kept my expectations low. I knew that him saying something didn't immediately mean an album was gonna happen, so I just rode the wave and kept it pushing. When December came and he said I AM MUSIC I was thrilled but still not convinced. It wasn't until 2024 dropped that I thought, "Oh, he's ready". Not, "He's dropping soon", but "ready". It was the fact he used the same thing as WL. "Narcissist!...Do you want...MUSIC?" "2024...Music". It's that linguistic programming that's just so cool and shows that Carti really knows what he's doing (musically).

Even with all that excitement I still wasn't thinking "Oh shit he's dropping tomorrow", but I was still excited. With every new song, promo art, feature I was gass-The Kendrick & Drake beef kinda got most of my attention during that whole period. I was still surprised that Carti managed to basically align himself with that group but yeah I kinda blacked out on him. Missed a good chunk of his performances.

It wasn't until fall that I was getting worried. Most of the year was gone and still no album. Sure on September we got preorders, album covers, and ALL RED but I was still kinda...off? Didn't help that the ALL RED vid didn't come out. That was prolly the first sign. As we hit winter I was full on just flabbergasted. There's no way that we'd hit December and it's still out right? Pass URTHEM00N & 2024? After Rolling Loud 10th anniversary?! There's no way he's gonna wait until the last minute, 4 years after WLR, or even New Year's to drop the album he started rolling out in Dec 2023 right???!

Well I was right I guess. It's 12:45 (CMT), Jan 1, 2025. Playboi Carti still hasn't dropped I AM MUSIC.