What's a masculine scent for middle aged dude?

I already collect watches so I figured why not get into another obsessive, relatively expensive hobby...so I'm new.

I'm 51. Rugged type. Fit. Etc. But expensive style. What's a good cologne for someone like me?

And what are some that are "young" and should just not even bother considering?

And what some staples regardless of age, etc?

Currently only have Acqua Di Giò Profondo. And haven't worn it yet.