What’s the Most Overlooked (but Surprisingly Effective) Marketing Tactic You’ve Used in 2024?

We all know about the big strategies including paid ads, creative content, SEO…. but I always think it’s sometimes the smaller, less obvious tactics that bring surprising results.

We are big Reddit advocates at Creative Shizzle, and have been trying to use this platform more for authentic engagement. And I’ve been generating some great authentic conversations here on Reddit, and they’ve been helpful to understand our audience.

I’m trying to get out of the “If you throw enough shit at the wall, something will stick” old school marketing mind-set this afternoon and hoping for a something new to kick start my brain.

So - What’s been working for you? Maybe something that might fly under the radar for most marketers? I dunno- Thanks for any and all input.