QM7 native apps look sooo much better than Apple TV 4K or Xbox Series X

I bought this TV thinking it would be just the opposite and I’m happy with the native app picture but disappointed with how Apple TV and Xbox look with Netflix, Prime Video etc.

I was told that Apple TV would handle upscaling better…

UPDATE: It was the HDMI cable. Even though I have the newest HDMI cables and I tested two different cables from two different companies. The TV did not like either of them.

Oddly enough, the HDMI cable that I was able to get working was the one that came with the Xbox originally.