Does anyone else feel LinkedIn engagement (or the lack of it) limits your ability to build a strong profile?
I've been thinking about how unpredictable LinkedIn engagement can be and how it affects our ability to grow professionally. I've noticed that:
- Posts that don't get immediate likes/comments get buried
- Without visibility, our posts with valuable insights and announcements get lost, and our profile isn't taken seriously by potential leads or collaborators, thus weakening our outreach efforts
- If your connections/friends don't actively use LinkedIn like other SM platforms, it's even harder to gain traction
Yeah, I understand posting on LinkedIn can be cringeworthy, and most people are just posting for the sake of it. But let's be real – there are a lot of businesses that don't just want, but NEED a strong LinkedIn presence.
This lack of engagement can be discouraging, leading to infrequent posting and a weaker profile. It's a vicious cycle: Low engagement → fewer posts → weaker profile → harder to attract attention
Has anyone else experienced this? Do you find yourself hesitating to post due to low engagement? Have you found any strategies to break this cycle?