Feeling Stuck as a "Generic Marketer" – Need Direction

Hi all,

I’m in a B2B marketing role, managing everything from campaigns to content. While I’m learning a lot, I’m unsure if this is what I truly want to do.

I enjoy tasks like researching deeply and feel fulfilled when my efforts lead to tangible results, like someone replying to a LinkedIn Sales Navigator message I sent. But beyond that, I don’t know what direction to take or what I actually want to pursue long-term.

I’m open to exploring new paths and want to study further to figure it out. Any advice on how to gain clarity or recommendations for courses that could help me discover my niche?

Thanks so much!