can you re-use your marketing leads?

Hey everyone,

I have a quick question, can you re-use your marketing leads?

I'm curious about your experiences and strategies around this. Have you found it beneficial to re-engage with leads that didn't convert initially? If so, what tactics have worked best for you?

• Do you segment them differently? • Do you change your messaging or offer? • How do you ensure your efforts are still relevant and effective?

I'm looking forward to hearing your insights and any tips you might have on getting the most out of your existing leads. The reason why I’m asking is because we have two lead providers that is affiliated with the company I currently work in: Apollo for generating niche leads and Warpleads for exporting volume leads.

So I was just wondering if it wouldn’t hurt to reuse some of them?