Best guide/resources on creating content & selling on LinkedIn?

Hey folks!

I've been diving deep into LinkedIn content creation lately and found some solid resources & white papers already. Grew to a few thousands followers, and this is already a very decent channel in our lead generation and I know want to double down on this. I know there's more good stuff out there. I'm particularly interested in:

  • How to consistently get ideas for content/write great content that performs (not only hacking the algorithm but just genuinely providing value to the audience)
  • How to improve your own profile
  • Anything about the latest trends (lead magnets, tiktok-style videos etc.)

What resources have helped you? Would love links to specific guides/resources or creators I should follow.

Thanks in advance!