Will a non-big 4/mnet survival boy group ever break through again?
Like, I'm not even talking about topping melon for months, or snagging billboard #1s.
Just general casual recognition in the larger kpop sphere. People know who Beast, Astro, Monsta X, and Infinite are (to varying degrees). Boy groups these days have some slight buzz at debut sometimes (especially if there's a survival show contestant), but then immediately get forgotten about by everyone except the hardcore fans. What's up with that?
Hey, even a viral hit. Haven't seen one of those in a while. Remember when Shine made waves internationally? Even though it came out in 2018, it is to this day, the most streamed boy group song not from one of the big companies. Yes, spotify's userbase was a fraction of what is what now, and Pentagon have been dormant for a hot minute now, but even then, no song has come close. Or how about Rooftop, which smashed Korean charts. Nothing like that nowadays.
Dunno, kinda feels like something that's gone under the radar.