If Judy one day decides that hrh collection isn't profitable enough and just leaves, Alex is fucked.

I was thinking about this. Alex is completely dependent on Judy. To run the business, as emotional support, to help her with how to dress or decorate her house and so much more shit that a 41 old woman should be able to do by herself at this point.

Let's talk about the business. Alex is a self admitted illiterate, can't do math, can't deal with suppliers without Judy's presence. She can "chameleon" for a while but once she reaches her limits, she acts like an angry toddler. When Judy finally sees that working with Alex is too much work for little pay, she's gonna walk out. Why stay in a dead business with an internet lolcow as the face of it?