To anyone wondering why Draco Malfoy is a popular character (since this question gets asked so often on this sub), here's your answer👇

I'll make this simple - he may not be a likeable person but he is an interesting character

He's definitely fun to write as a character, analyse from a writer's perspective AND read about too.

He's not predictable unlike the trio (sorry. Not sorry).

Whether good or bad, you never know what to expect from him and that keeps readers like me, intrigued and entertained :-)

Edit: i've been in this online HP fandom since the early 2000s and Daco had a fanbase, long before the movies had come out. I'm not saying that there aren't people who find Tom Felton attractive, but most of us who read fanfics surrounding his character, DO NOT picture Felton.

Edit 2: what I mean by "entertaining" is that all the crazy shenanigans he comes up with like the Potter stinks badges, Weasley is our king badges and the accompanying lyrics, dressing up as dementors to scare Harry during his quidditch match, dishing out gossip to Rita Skeeter, the well-deserved slap he got from our Miss Granger, etc etc, make for some pretty entertaining drama.