When did Ethan turn into the person we're seeing now?

Everyone here was a fan of this irredeemable piece of shit at one point or another so I'm curious on the community's thoughts here. When did it all go wrong for you specifically? For me personally, Frenemies was when things started to change and things went down hill FAST.

I remember finding h3 around 2016ish when they had Post Malone on the show. I was a huge Posty fan and saw he was on this random podcast. Ethan and Hila seemed chill and had a good rapport with Posty. I noticed they were snagging other A list celebs for interviews so I started binging episodes I'd missed. I was hooked after that.

I noticed plenty of sketchy over time, primarily Ethan being unable to take accountability for his actions. He's been getting called out for his shity behavior by his community for a decade now but he didn't seem like a bad person. A dumbass for sure, but not malicious. He was seemingly willing to listen and at least try to comprehend why his community was upset with him and try to learn from those mistakes for the most part. But they kept happening and it was the same bullshit excuses from him every single time but I kept watching.

Then frenemies happened. This was the beginning of the end for me and many other people. They'd seemingly struck gold and he and Trisha were killing it. They were getting insane views and everyone was talking about them. They'd fight live and Trisha would air out everything. She'd call him and Hila specifically out on their fake bullshit, to his face, live on air. And I loved every second it tbh lol then the news broke about David Dobrik and with Trisha being so close to the situation they had everyone's attention. Even mainstream media was talking about Ethan and Trisha. This was when he really started to lean into the drama and gossip which is what is channel has turned into nowadays. Something during/post frenemies changed Ethan and the show. It just wasn't same after frenemies but I kept watching.

Then Oct 7th happened. This was when the Zionist bullshit started to come up and suddenly antisemitism was on the rise and Ethan quickly changed the subject from Zionism to antisemitism. This was when people started calling him and Hila out and we saw the beginning of people getting banned for saying ANYTHING that was critical of Ethan or Hila which had never happened before. I've always been one of Ethan's biggest critics, even when I was a hardcore fan. I'd regularly comment in the post ep discussion threads calling him out on his bullshit and it'd almost always get a good amount of attention and agreement from other fans. Then I started hearing about the snark sub. If it weren't for Ethan I'd have never found this place lol then I got banned for daring to call him and Hila out on their blatant Zionist bullshit and came here to voice my concern for the direction of the show and found I wasn't alone and I'd finally quit watching this horrible, angry, little man

I'm curious about everyone else's experiences with the show and when it all changed for you or when you noticed Ethan was becoming this monster we see today?