What's everyone's ideal ereader?

What shape, brand, storage and features would you want from an ereader?

Personally I'd like one the size of the boox palma, kobo mini or moaan inkpalm with an SD card slot, no stupid pattern or useless camera on the back and from the kobo brand (I just like their store and software the best.) along with physical buttons somewhere for page turning and changeable actions so if you don't want it to turn a page you can rejig it to do something else.