Anyone buying stock on alibaba? How you deal with shipping costs to UK?

Prices looks ok, but shipping costs are incredibly high! And on top of that there is customs duty to pay which makes price high and its no point to sell it... is there a way to reduce these costs??? There should be some.. if you buy something for 10£, after shipping and customs end up paying 50-60£ per unit which is 5-6x initial price