Hey Reddit, I’m Devon Xavier Beck, CEO-Founder of Pontiac Motor Company Based in Detroit MI. and I’m on a mission to bring back Pontiac for the next generation of drivers.

For years, Pontiac fans have wanted a revival, but GM left the brand sitting in limbo. Instead of waiting for someone else to act, I took matters into my own hands. Pontiac isn’t just a name—it’s a movement, and I’m making sure the flame of the Firebird doesn't die.

What We’re Doing

• We’re developing a modern prototype inspired by the ‘68 Firebird—blending muscle car heritage with modern Safety and performance. Under the FAST ACT - We're permitted a limited number of replicas per year. Once demands proven we move into Replicas of other Fan Favorites and scale production of original builds.
• We’re building a movement—Global Pontiac fans shaping the brand’s future. Check out the Sub!
• We’re proving demand to push Pontiac’s return forward—whether GM joins us or not. as we approach the 100-year anniversary there's no better time. The People need reliable affordable cars.
• Under NHTSA guidelines, vehicle branding, trademarks, and logos must not mislead consumers or falsely represent an official manufacturer if separate from the original company. Pontiac Motor Company has taken the necessary legal steps to ensure that our logo does not infringe on existing GM trademarks, allowing us to operate as an independent revival brand within compliance.

I wrote a free E-Book detailing the revival process, what’s happening behind the scenes, and how we all can be a part of Pontiac’s future. I'd appreciate any feedback.

Free EBOOK -

Pontiac is Back! 100 Years of Excitement! - EBook – Pontiac Motor CO

🔥 How is This Possible? Aren’t You Just a Fan? 🔥

Great question—let’s address the skepticism right away:

“You don’t own Pontiac. How can you bring it back?”
GM owns the trademark, but Pontiac isn’t producing vehicles. Brands can be revived under new ownership models, just like DeLorean, Hummer, and Fisker. I’m building a fully independent Pontiac Motor Company with community-driven backing.

“Is GM involved?”
Not yet, but they have the option to join later. Our mission is to prove demand, develop real prototypes, and push for a full-scale production revival—whether under Pontiac’s existing name or as an independent muscle car brand.

“Is this just hype, or are you actually building cars?”
We’re developing the first Pontiac prototype right now—a modern ‘68 Firebird-inspired concept. With the reveal coming 25' Q3-4. This is not a fantasy—we have the designs, we have the engineering plans, and we’re taking action.

Why Now? Why Pontiac?

• The car industry is flooded with soulless crossovers and SUVs—it’s time to bring back real, driver-focused performance sedans for Family and Friends or Solo. A market the Automakers have left behind.
• Pontiac still has a massive fanbase—people want it back, but no one has taken action. From Car and Drivers Fake AD to the discontinuation of the Camaro.
• We are bringing Pontiac’s legacy into the modern age with a fresh, innovative approach. While respecting the legacy of the United States Men and Women who sacrificed so much to ensure GM thrived and survived.

Thanks for your Time and I'm looking forward to answering your questions!

God BLESS! DXB