Artists that damaged their reputation by licensing their songs

Trash Theory just released a new video on Violent Femmes where he talks about how Gordon Gano licensing out their music various TV shows and movies (i.e. Reality Bites, Sabrina the Teenage Witch, and the last straw for bandmate Brian Ritchie, a Wendy's commercial) seriously damaged the band's reputation.

That got me thinking, what do you think are some other bands that fell into this?

PS- if you haven't checked of Trash Theory, please do so. It's one of the best music channels on YouTube.