My best friend cant like weeknd

Ive (19m) showed him (21) stuff off trilogy mostly, host, Montreal(he appreciated the french) and he cant get into it. I want to maybe now show him like ordinary life and love to lay. He says its not how high his voice is, he says he cant get begind the melodies, which I cannot fathom. But he is a music lover, of all generes and creates music so I keep the faith ("someone I love")