Expanding as a variety streamer?

Hi guys :") does anyone know the best tips to continue growing as a variety streamer? I've created a decent viewer pool for pokemon unite and have been finding the most growth in that, but I want to start branching out. I don't expect much viewers on my new games (I'm trying out some horror) - I've been getting between 4-6. But I don't know how to start expanding my community and how to reach that other audience. I'm trying to build more social media platforms, but I don't know much about content creation. Does anyone have any tips?