Repeat after me: I don't need an earth-shattering, innovative idea

Posting it for the benefit of my fellow entrepreneurs and SaaS founders. Please repeat after me: I don't know an innovative idea to start my business / SaaS.

I see many new entrepreneurs are trapped in the analysis-paralysis trying to find a new idea that no one has tried before. Here's a shocker: The world is full of smart people who have thought of the exact idea that you have in your head.

Fun fact: I thought about building a video-only site (^cough: youtube ^cough) back in early 2000s; but someone else worked on it and made a few billion dollars by selling it to Google. My next idea was a competitor to Orkut; but I lost to someone else from Stanford.

Look, you and I are not Elon Musk (if you are Elon, Hi! please DM!). We don't have enough money or time to experiment in the markets. You can either go door-to-door and knock VCs to trust you and give you money for an unproven business, I wish you good luck.

But for 99.99% ( that's us, broke bros ), it's better and easier to find something that already exists in the market. Then it's easier to find something that you can improve and create a better solution for your potential customers. Then sell it.

You know what? Marketing and selling is the hard part of the game. You'll need to use a LOT of your brain power in getting customers. Don't waste it on finding innovative ideas.