Any Way To Fix/Preserve It?

I have this Carhartt jacket that is a collab between a brand from Pittsburgh. It was quite expensive but since I live in California I don’t get to wear it much. I had it in the closet for a while and noticed the screen print started to peel off. Is there anything I can do to make it last longer or preserve it? I’m not even sure if it’s a screen print, could be some sort of iron on film? Any help would be appreciated