Plumbing Company

I am currently Managing the Social Media and Digital Marketing for a plumbing company. I have set up their GBP, Facebook, Instagram, nextdoor, and Yelp. I am posting 5 days a week on all platforms and am now beginning the ad campaign. Should I be focused more on LSA, Google Ads or PPC in this industry. I’m getting most of my follows and leads on Facebook currently with 105 followers. I just want to reach out to some more knowledgeable people before I pop this off so I have soaked in all the information I can get.