I Hate Yelp (should I quit them?)
I'm a tax attorney (solo) with an minimum spend campaign on Yelp. Back in the day Yelp was very good, if not amazing for me. People used it. I was super highly rated. I got a ton of leads organically - paying nothing and doing nothing (other than just a good job). Those days are long gone. And now my relationship with Yelp is as follows:
- Fewer and fewer people call me from it
- Every 6 months a new Yelp account executive contacts me
- The call is disguised as a friendly consulting call but inevitably is just a sales call
- The rep will try and waste as much of my time as possible before recommending the inevitable (spend more on Yelp!)
- Yelp's search results are a case study in search engine failure as they've gotten worse and worse
- In my industry you have to scroll through 7 screens (SEVEN. SCREENS.) of sponsored links to get to any organic search results.
- When the reps call me I point that out and they gaslight the $H!** out of all of these obvious concerns.
- The only reason I continue to pay them is out of fear that they'll pull some mafia-like maneuver that will screw up my reviews and page
Questions:
- Should I stop giving them any money at all? Do any of you have any of your clients on Yelp? What are your experiences like? Is there any actually good way to use / advertise on it?