Why Is this Game so Addictive? [New Player]

For context, I have played about 30 hours of EFT previous to this wipe, I happened to have some time off for the wipe and have managed to reach level 27 so far. God dam I am so addicted, the amount of times I’ve gone to sleep saying I’ll never touch the game again then have woken up to do exactly that, no other game makes me this angry but god dam do I want to just keep going. I understand there are soooo many problems but fuck me the game is fun to play, I dont really understand why it’s so fun though hahaha.