Why is manufacturing not big in Egypt?

Apologise if I come as ignorant, as I'm not Egyptian.

Egypt is in a strategic place in the world close to Africa, Asia and Europe.

Has a large population.

So why isn't manufacturing a major thing. With the location and manpower it would be affordable to set up businesses and export to three different continents all close by.

I assume it is due to Sisi and the Army. Has this ever been something Egypt has considered in the past.