I think that the Pop-Tart Bowl is going to screw up bowl games for a while.

Right now, every executive from every company that sponsors a bowl game is wondering how Pop-Tarts have managed to get everyone to buy into the sponsorship 100%. I'm worried that every single one of them right now is learning the wrong lesson and assuming that we want their shitty product/service front and center in the same way that we're okay with Pop-Tart doing.

I don't want TaxSlayer to take over the Gator Bowl, for instance. There's enough lack of interest in these games as it is.