Is everyone finding this show at the same time?

I found this show from my brothers recommendation about a week ago and watched it in two days. Genuinely one of the best shows I’ve seen and it sticks in your mind. I was thinking it was interesting because I feel like everyone is finding this at the same time and it’s interesting seeing as season 3 is approaching later this year, I haven’t seen a single ad for this show or any sort of promotion yet it feels as though a lot of us are finding this all at the same time. Maybe squid games has something to do with it but idk just a cool coincidence. Very excited to watch season 3 with you all